Personalities including Olivia Colman, Stephen Fry, Danny Dyer, Alexa Chung, Jo Brand, Jason Manford, Greg Rutherford, Jamie Laing, Kimberly Wyatt, and Jim Chapman, have teamed up with Stand Up To Cancer to star in a series of virtual reality film campaigns, taking viewers 'on a tour of all things cancer'.

Colman commented 'I’m so proud to be a part of these exciting films and dearly hope it will spur more people on to raise money for Stand Up To Cancer’s research. With the extraordinary advances being achieved by this country’s most exceptional minds, it’s an important story to share'.